Business School Surveys in India-2003
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA056 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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16 Pages |
| Period |
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2004 |
| Organization |
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| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Abstract:
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In late 2003, Directors and Deans of business schools in
India are waiting anxiously for the new admission season to start. Four of
India's leading business and current affairs magazines, Business Today, Business
World, Business India and Outlook have published rankings of business schools.
The business schools which have fared well in these surveys are giving wide
publicity to these rankings. While the impact of these surveys is far from
clear, there is little doubt that they will affect the admissions process. In a
rapidly polarizing market, competition for attracting students and recruiters
has intensified. Business school surveys seem to have hastened this process.
Some academics feel that rankings can mislead students, who are at an
impressionable age. Issues like ethics and integrity also feature in the debate.
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Under the circumstances, both business schools and ranking
agencies wonder what their strategy has to be. This case discusses the ranking
methodology, ranking parameters, students' preferences, recruiters' preferences
and various other attributes considered in business school surveys.
Contents:
Keywords:
Business school surveys, Surveys, Cosmode, Rankings, B-schools, Placements, B-school Deans, Admissions, MBA schools, MBA education, India education, Indian Institute of Technology, Indian Institute of Management, Organisational Management, Business magazines
Business School Surveys in India-2003
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